NBA on NBC
After 20 years, the NBA has returned to NBC. In its first run, basketball became culture-defining, featuring legends from Larry Bird and Magic Johnson to the unrivaled reign of Michael Jordan and finished with the emergence of Kobe and Shaq's Lakers. In this reincarnation, NBC has games on three consecutive nights of the week, Sunday, Monday and Tuesday with a league that has become a global sport. The goal of the package was to embrace the spectacle of the NBA and the personalities of the players and 30 team's host cites.
Our process was a collaboration with the talented team at NBC sports, who had begun the process by identifying key considerations for the creative execution as well as created an initial pass at the insert package. As our work progressed our teams shared assets to better connect the inserts and wrap-around design, with an overall emphasis on maintaining energy in each element. After we worked through a variety of elements and established much of the visual DNA the team at NBC sports versioned hundreds of graphics for the teams and their rosters. This montage focuses on the work we created, however, the final product on TV has continued to evolve and improve as the NBC team has flexed the package to incorporate All-Star Weekend, expanded variants and customizing around the NBA's top stars.
Studio: Loyalkaspar
Executive Creative Director: Beat Baudenbacher
Producer: Shannon Moore
Animation & Design: Padraic Driscoll
Animation: Jim Read, Micah Hahn, Laurent Carcelle
Producer: Shannon Moore
Animation & Design: Padraic Driscoll
Animation: Jim Read, Micah Hahn, Laurent Carcelle
Pattern Exploration
Initial Development
