Paramount+ Brand Identity

I art directed the visual identity of Viacom CBS's new streaming platform, Paramount+. Working closely with Executive Creative Director, Daniel Dörneman and the team at ViacomCBS, I developed the logo animations and tools for digital advertising and promo toolkits.
Studio: Loyalkaspar
My Role: Art Direction / Design / Animation
Creative Director: Daniel Dörnemann, Beat Baudenbacher
Additional 3D Design/Animation: Jon Mags, Anthony Serraino
Additional Design: Jim Read, Chetan Singh Kunwar
Logo Design: Beat Baudenbacher
Producer: Tim Cella
Sound Design: You Too Can Woo
Due to the wide range of content on the platform we decided to add two alternate looks to the hero logo, cinematic and snow cap white. These looks could best pair with dramas and sports respectively while the Peak Blue logo and graphics package speaks to the streamer’s catalogue as a whole.
Mountain Development
Early Exploration
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